Media: Unit 1

 Culture in the digital age documentary Fashion  Narrator (me) : clothes and fashion are forever changing as time goes on new clothes need to be made to meet demand   whether it’s used to express yourself or just for show people everywhere like to dress the way they want to, however keeping up with fashion in the digital age can be tough and out a strain on the environment and people surrounding the industry. Problem 1: chemicals that are used to clean and dye clothes pollute water - The fashion industry produces 10% of the worlds carbon emissions and is the second largest consumer of the worlds water supply Problem 2: machines used in factories put some people out of jobs - jobs that are now needed in factories such as those making clothes and textiles now require more or higher qualifications making it harder for some to get or keep jobs surrounding the industry.   Problem 3: fast fashion

Existing product analysis / research I found that when researching most documentaries that focus on the topic of fashion they focus on the making of clothes and how making clothes effects the environment  This video goes over why fashion tends to repeat itself.  The main reason for fashion repeating or gaining popular attention has to do with tv shows, movies and current influencers, as of now the main reason for styles and trends in fashion has to do with social media and the influencers, whether they’ve been paid to promote or just enjoy the style they have the largest influence on style and many other things. Before social media fashion trends were popularised through tv shows, movies and runway shows. Technology has just as big of an influence on the whole of fashion culture in the current digital age than what media such as tv, films had on fashion in the 80s and 90s, whilst these forms of media still popularise trends in the current digital age they don't have as much of...

Print Ads have the usual conventions of any print Ad. Most Ads use a main image usually the focal point of the ad, these ads usually use images of people or animals looking directly at the viewer in a form of direct address, they use these kinds of images to make the viewer feel involved in the Ad making the viewer more emotionally invested making it more likely that the person will donate or give to the charity. Similarly Ads use direct address to make the viewer feel as though the Ad is directly speaking toward them, this is used to make the viewer feel guilty and sympathetic making it more likely that someone will donate.  This Ad is an example of using the main image to include the viewer by making the main image, the child, look directly at the viewer making the ad more impactful on the viewers emotions towards the situation the child is in. They have used an image of a child over an adult to emotionally manipulate the viewer even more into donating. The use of these children ...

The audience of the advert are teenagers between the ages of 13 and 19, while the age gap between 13 and 19 is large the topic of mental health can be generalised into one demographic of being a teenager.  whilst researching for mental health statistics a website called young peoples mental health gave the most informative statistics. https://youngminds.org.uk/about-us/media-centre/mental-health-stats/?gclid=Cj0KCQjwpdqDBhCSARIsAEUJ0hNAY7hYVZuojCmFkIgrmky3PrNUpY069KbkvA3tiyhmxyaWEASpCpAaAruTEALw_wcB - in 2017 suicide was the most common cause of death for both boys and girls aged between 5 and 19 - nearly half of 17-19 year olds who have attempted suicide or self harmed have a diagnosable mental health disorder  - 1 in 8 children have a diagnosable mental health disorder (roughly 3 children in a classroom) - half of mental health problems manifest or make themselves known by the age of 14 on the NHS website a study showed that " Children and young people with a probable mental...

My client Happy Foundations is a company trying to make a happier society by encouraging positive changes and attitudes in peoples lives, homes, communities and workplaces. Happy foundations wants me to make a piece of creative media to make people smile, the piece of media I am going to create is a poster advert, these ads are useful as they are made to be used online as well as in a physical form. Being able to use the ad online is helpful as the advert will have a larger reach and relates to the audience  The foundation have asked me to target teenagers aged from 13-19, I can use this to my advantage as I am included in the intended audience  An issue that surrounds the company is that they are a charity which means that their budget would be small, which means that the ad may not be to the highest standard. Another issue is that the brief has asked me to focus on people my own age, things that make people smile is subjective to the person, because of this i will need to do...