Existing product and research analysis

Existing product analysis / research

I found that when researching most documentaries that focus on the topic of fashion they focus on the making of clothes and how making clothes effects the environment 

This video goes over why fashion tends to repeat itself. 

The main reason for fashion repeating or gaining popular attention has to do with tv shows, movies and current influencers, as of now the main reason for styles and trends in fashion has to do with social media and the influencers, whether they’ve been paid to promote or just enjoy the style they have the largest influence on style and many other things. Before social media fashion trends were popularised through tv shows, movies and runway shows. Technology has just as big of an influence on the whole of fashion culture in the current digital age than what media such as tv, films had on fashion in the 80s and 90s, whilst these forms of media still popularise trends in the current digital age they don't have as much of an influence on trends as what social media does. 

This video goes into detail on how the 90s changed fashion and influential celebrities and media were, expressing how celebrities wearing clothing would make the style popular or grow even more popular, movies and tv shows would give popularity to styles such as grunge and even street. It goes into further detail how cultures around America influenced fashion and style around the country. 

The fashion industry produces 10% of the worlds carbon emissions and is the second largest consumer of the worlds water supply

fashion production pollutes rivers and streams through their finalising process by using toxic chemical that effect the health of workers and contaminate some water supplies and even killing wildlife 

https://bizfluent.com/list-6707393-positives-negatives-textile-industry.html

in 2001 the textile industry lost 67,000 United states workers due to technology advancements and importing other textile and apparel from foreign countries that pay their workers less money. 

Advanced machinery is helping to increase productivity levels but has effected peoples jobs in factories meaning there are less jobs for those who need them. these machines are more beneficial for the companies that use them as they can get more from the machines in less time.

jobs that are now needed in factories such as those making clothes and textiles now require more or higher qualifications making it harder for some to get or keep jobs surrounding the industry.  

Fast fashion makes shopping for clothes more affordable, but it comes at an environmental cost. The fashion industry produces 10% of all humanity's carbon emissions, is the second-largest consumer of the world's water supply, and pollutes the oceans with