Smile campaign brief AC1; interpretation of the brief

My client Happy Foundations is a company trying to make a happier society by encouraging positive changes and attitudes in peoples lives, homes, communities and workplaces. Happy foundations wants me to make a piece of creative media to make people smile, the piece of media I am going to create is a poster advert, these ads are useful as they are made to be used online as well as in a physical form. Being able to use the ad online is helpful as the advert will have a larger reach and relates to the audience 

The foundation have asked me to target teenagers aged from 13-19, I can use this to my advantage as I am included in the intended audience 

An issue that surrounds the company is that they are a charity which means that their budget would be small, which means that the ad may not be to the highest standard. Another issue is that the brief has asked me to focus on people my own age, things that make people smile is subjective to the person, because of this i will need to do further research into what makes people smile or laugh. 



Location: Cedar House, Sunderland SR2, UK

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