Audience research AC1
The audience of the advert are teenagers between the ages of 13 and 19, while the age gap between 13 and 19 is large the topic of mental health can be generalised into one demographic of being a teenager.
whilst researching for mental health statistics a website called young peoples mental health gave the most informative statistics.
- in 2017 suicide was the most common cause of death for both boys and girls aged between 5 and 19
- nearly half of 17-19 year olds who have attempted suicide or self harmed have a diagnosable mental health disorder
- 1 in 8 children have a diagnosable mental health disorder (roughly 3 children in a classroom)
- half of mental health problems manifest or make themselves known by the age of 14
on the NHS website a study showed that "Children and young people with a probable mental disorder were more likely to say that lockdown had made their life worse (54.1% of 11 to 16 year olds, and 59.0% of 17 to 22 year olds)'
A real time surveillance in the uk during 2020 showed how the pandemic effected children.
-In 2020, during the 82 days before lockdown, there were 26 likely child suicides and a further 25 in the first 56 days of lockdown
In a blog named Bright-spring Health Services they go through the benefits of smiling, these benefits include: an improved mood, pain relief, lower blood pressure, a stronger immune system and stress relief. This would be good to include in my project because it would let people know the benefits that smiling on their health and people around them.
https://www.brightspringhealth.com/blog/7-health-benefits-of-smiling/
In my ad i need to find a way to include these statistics to further persuade the audience into the message that the smile campaign is trying to spread.
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